Previous Survey Results
In late 2019, Strategic Services of the Town of Hinton was tasked with supporting an engagement and communications campaign to begin a pilot project, testing out a potential waste management system. Understanding the critical nature of waste management services, a campaign was crafted to ensure all Hinton, and in particular East Hardisty area residents, understood the pilot, its goals, and its purpose.
In close collaboration with Infrastructure Services Executive, an early education campaign on the system followed by an open house and then a period of observation before conclusion surveying was composed and prepared for actioning.
The education campaign, occurring via print and social media, was viewed by more than 4,000 residents nearly 9,000 times via our Town Facebook page. Also used to inform residents of the event was an extensive area door knocking campaign, ensuring that every impacted residents was personally and directly invited to the open house, as well as to view web resources and share feedback via our online survey. These efforts brought 15 households to our open house event.
During and for a short period following the event, the pilot survey was offered requesting residents’ feedback regarding the early impressions gained on the bins and systems. 34 responses were tallied, of which 82% were based on actual interactions with the bins. At this time, 25% viewed the bins as an improvement, and 22% felt positive about the changes.
Original intent for this project saw sustained engagement during the pilot. The reality of COVID-19 responses required that the project continue in its pilot form, but the external engagement was deprioritized.
Nearing the conclusion of the project in early June, Strategic Services was reactivated, actioning the planned conclusion of the pilot project engagement. Print and social media ads were issued, prioritizing feedback from residents in the pilot area. Further education materials surrounding comingling, ancillary to current project, were also issued to assist in targeted future interest research. A compressed timeline was used for social media ads, maximizing a minimized social media spend to force higher frequency rates. It is the opinion of the Strategic Services office that this approach was successful, earning 23,000 views by 6,000 area residents (targeted to local residents).
This second survey push was well received, with 128 responses received, 92% of which self declared to be from the pilot area. Of the submissions received, 64% described the new bins as better or much better, and 61% said the same for system changes. 80% of users self reported overfilling bins, and 54% reported bins blowing over when empty. Only 10% reported bins blowing over when full. 72% believed the system should grow, and 73% reported interest in comingling service.
Overall, the pilot project website received nearly 1000 hits, 790 of which were distinct users. For distinct viewers between March 1st and June 14th, the page was 19th most traveled on our website.
Based on the feedback received, which is acknowledged to not represent a true scientific measure of opinion research due to sample size and controls, Strategic Services would conclude that while early impressions of the bins, their size, and changes related to them was negative, the resident impression as shared of the system in action appears to echo the ISB Staff reports of reduced numbers of knocked over bins, a more aesthetically pleasing offering, and a safer operation for Town Staff. The results do also confirm a fear of residents from the primary event, empty bins being blown over by wind, is an issue for a slim majority of users, which may require mitigation.